Selected work / Children's music studio
Children's music studio · Marketing system
An Instagram engine built for a real small business.
The problem
The studio’s founder was spending six-plus hours a week planning, drafting, and composing Instagram content. Voice drifted from post to post, social media was burning her out, and none of it was measured against the actual funnel.
What we built
A plugin ecosystem built around a single Strategy Bible: it plans monthly calendars on a four-cornerstone framework, drafts captions that sound like her, composes branded image posts and Reels from raw class footage, and drops everything into Planable ready to review. She reviews; the system does the rest.
How it flows
- Strategy Bible
- Audience + offers
- Cornerstone targets
- Monthly calendar
- Weekly batches
- Balanced content mix
- In-voice captions
- Branded image posts
- Composed video Reels
- One pipeline to Planable
- Owner reviews drafts
- Schedule + approve
How it was built
The work, step by step.
- Claude plugins
- Canva
- Planable
- Zapier
- 01
Capture the Strategy Bible
Voice, tone, audience, offers, and brand rules live in one structured document every part of the system reads from.
- 02
Plan with content cornerstones
Each month balances awareness, leads, sales, and retention. No more accidental thirty promo posts in a row.
- 03
Draft in her voice
Every caption is generated against the Strategy Bible, so the brand sounds like the brand on every post.
- 04
Compose the media
Branded image posts from templates; 1080×1920 Reels composed from raw class footage with motion text.
- 05
Publish through one pipeline
Doc to sheet to Planable drafts. The owner reviews everything in a single surface.
In the wild
Have a workflow like this? Let's look at it.
A free, 20-minute readiness call. We'll tell you honestly whether it's a two-week build or a bigger one.